Web Design UK
A test Google Ads campaign targeting web design keywords in the UK — one of the most competitive and expensive niches in paid search. £350 budget. 400 clicks. £0.88 cost per click. A 14.13% interaction rate at a fraction of the typical market rate.
£0.88 per click. Competitive niche. Small budget.
Web design is one of the most expensive Google Ads categories in the UK — typical CPCs run £3–8+ per click. This test campaign achieved £0.88 CPC with a £350 budget and no prior campaign history.
The interaction rate was nearly 4 times above the industry average — and the cost per click came in at a fraction of the typical market rate for web design keywords in the UK.
One of the hardest niches to run ads in.
Web design is a genuinely difficult Google Ads category. You're competing against large agencies, platforms like Wix and Squarespace, and freelancers all bidding on the same high-intent keywords. Cost per click in this space regularly runs £3–8 or more — making small budgets feel impossible to work with.
This was a test campaign run by Elements Agency for our own brand — to prove that with the right keyword strategy and ad structure, it's possible to compete efficiently in competitive markets without a large budget.
The result was 400 clicks at £0.88 each with a 14.13% interaction rate — well above the 3–5% industry average for search campaigns. Proof that tight targeting and strong ad copy beat big budgets.
Tight keywords. Strong copy. No wasted spend.
The key to efficient Google Ads in a competitive niche is eliminating waste — every pound working as hard as possible.
Keyword strategy
Instead of bidding broadly on expensive head terms, we targeted specific long-tail and intent-driven keywords — phrases used by people actively looking to hire a web designer, not just researching. This kept costs low and relevance high.
Ad copy built to convert
Headlines and descriptions written specifically to stand out in a crowded results page — focusing on what makes Elements Agency different rather than generic claims. The 14% interaction rate reflects ads that were genuinely relevant to what people were searching for.
Everything needed to run efficiently.
- Campaign strategy — keyword research, match types and negative keyword lists
- Ad group structure — tightly themed groups to keep relevance scores high
- Ad copywriting — multiple headline and description variants tested
- Bidding strategy — manual CPC with bid adjustments to control spend
- Negative keywords — filtering out irrelevant searches to eliminate wasted spend
- Conversion tracking — goals set up to measure meaningful actions, not just clicks
- Performance monitoring — daily checks and adjustments throughout the campaign
More work from Elements Agency.
Want efficient Google Ads for your business?
We set up and manage Google Ads campaigns that make every pound of budget work as hard as possible. Start with a free audit.