Camping Tours UK
A first-ever paid social test campaign for a UK camping tours business. No prior data, no audience history, no retargeting — just a clean setup from scratch. 244 leads. £0.90 per lead. 5x below the industry average cost per lead.
244 leads. £0.90 each.
This was a test campaign — first run, no prior audience data, no retargeting. The numbers below are from a single campaign with a £220 budget.
The cost per lead was 5 times below the industry average for lead generation campaigns — achieved on the very first campaign run with no prior data to optimise from.
First campaign. No data. Great result.
Camping Tours UK offer organised camping and outdoor tour experiences across the UK. They wanted to test whether Facebook and Instagram ads could generate enquiries from people interested in outdoor travel — with a small budget to prove the concept before scaling.
This was their first paid social campaign and our first campaign for them — which means there was no existing audience data, no lookalike audiences built from previous customers and no retargeting pixel history to work with. Everything was built cold.
Despite those limitations, the campaign generated 244 leads at £0.90 each — a cost per lead that would be considered excellent even for a mature, well-optimised campaign with months of data behind it.
Clean setup. Right audience. Right message.
With no existing data to rely on, the result came down to getting the fundamentals right from the start.
Audience targeting
We built interest-based audiences targeting people with demonstrated interest in camping, outdoor activities and UK travel. Layered with age, location and behavioural signals to reach people most likely to actually book a tour.
Ad creative & copy
Creative and copy built around the appeal of outdoor adventure and the simplicity of an organised camping tour. Clear offer, clear call to action — designed to generate enquiries, not just clicks.
Everything needed to launch and convert.
- Campaign strategy — objective setting, platform selection and budget allocation
- Audience research and targeting — interest, behavioural and demographic layers
- Ad copywriting — headline and body copy built to generate enquiries
- Creative direction — visual approach and format selection
- Campaign setup — ad account structure, pixel installation and lead form creation
- Facebook lead generation form — frictionless in-app form to capture leads without leaving Facebook
- Campaign monitoring — performance tracking and daily optimisation
More work from Elements Agency.
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